RESUME
DEPT
Senior Copywriter
June 2024 - Current
--Delivering strategy, concepting, and execution across organic and paid channels.
--Clients: DoorDash, Twitch, BetMGM, eBay, VisitSaltLake, Snap.
Brand Consultant
June 2021 - Current
--Consulting growth stage startups on messaging, UX/UI, comms, and brand — going from 'pitch deck to pitching people'.
--Collaboratively brainstorming, refining, and executing how new companies speak to their customers from strategy to concepting to copywriting.
--Former clients: Cometeer, Zingeroo, WeMod, Artsy, Mos
Twitch
Copywriter
June 2021 - December 2022
--Worked with creative team and cross-functionally on dozens of campaigns for product marketing, merch, events, OOH, and Twitch brand moments digitally and IRL.
--Crafted all copy/messaging/comms for launch of Ads Manager feature and the Ads Incentive Program earning over 1b revenue in the first year.
--Branded and launched LULtra Bold and No Kappa Casual, the first ever Twitch-branded capsule merch drop for Fall 2021.
PlayVS
Head of Copy
July 2020 - April 2021
--Created PlayVS Academy to certify volunteer coaches. Ideated, wrote, and produced all educational resources.
--Oversaw development and implementation of social media and Twitch strategy increasing engagement by 4x in 5 months.
--Managed freelance copywriters and production agencies.
Copywriter (Growth)
July 2019 - July 2020
--Led ideation and execution of all marketing copy across all channels: e-mail. blog, social, web, investor pitch decks, and high-touch executive correspondence.
--Pitched, directed, wrote and produced multiple video marketing assets from 15-second hype videos to 3 minute mini-documentaries.
Activision
Call of Duty -- Copywriter
April 2017 - July 2019
--Establish, test and implement franchise-wide messaging style guide across all 1:1 marketing channels.
--Craft copy for E-mail, Social, Blog, In-Game Messaging, Alexa and SMS for all active Call of Duty titles.
Electronic Arts
Madden '17 — Scriptwriter
January 2016 - May 2016
--Completely overhauled copy for franchise/create-a-player modes including: headlines, storylines, press blurbs, and individualized twitter feeds.
Touch Worldwide
Freelance Copywriter
January 2013 - January 2016
--Led script construction, show flow and social media media plan in coordination with technical and Ubisoft corporate for annual E3 Media Briefing
--Wrote various comedy pieces and copy for use in internal corporate productions for Starbucks and Microsoft
Ubisoft
Scriptwriter
2013 - 2016
--Led crafting of script from concept to text to performance for annual E3 Media Briefing
-Synthesized PR goals of each individual IP with corporate PR directives
-Crafted/implemented social media build-up for Twitter and Instagram
-Increased live audience from 500K to nearly 2 million
EDUCATION
Ithaca College, Ithaca, NY — B.A Speech Communication
Senior Copywriter
June 2024 - Current
--Delivering strategy, concepting, and execution across organic and paid channels.
--Clients: DoorDash, Twitch, BetMGM, eBay, VisitSaltLake, Snap.
Brand Consultant
June 2021 - Current
--Consulting growth stage startups on messaging, UX/UI, comms, and brand — going from 'pitch deck to pitching people'.
--Collaboratively brainstorming, refining, and executing how new companies speak to their customers from strategy to concepting to copywriting.
--Former clients: Cometeer, Zingeroo, WeMod, Artsy, Mos
Twitch
Copywriter
June 2021 - December 2022
--Worked with creative team and cross-functionally on dozens of campaigns for product marketing, merch, events, OOH, and Twitch brand moments digitally and IRL.
--Crafted all copy/messaging/comms for launch of Ads Manager feature and the Ads Incentive Program earning over 1b revenue in the first year.
--Branded and launched LULtra Bold and No Kappa Casual, the first ever Twitch-branded capsule merch drop for Fall 2021.
PlayVS
Head of Copy
July 2020 - April 2021
--Created PlayVS Academy to certify volunteer coaches. Ideated, wrote, and produced all educational resources.
--Oversaw development and implementation of social media and Twitch strategy increasing engagement by 4x in 5 months.
--Managed freelance copywriters and production agencies.
Copywriter (Growth)
July 2019 - July 2020
--Led ideation and execution of all marketing copy across all channels: e-mail. blog, social, web, investor pitch decks, and high-touch executive correspondence.
--Pitched, directed, wrote and produced multiple video marketing assets from 15-second hype videos to 3 minute mini-documentaries.
Activision
Call of Duty -- Copywriter
April 2017 - July 2019
--Establish, test and implement franchise-wide messaging style guide across all 1:1 marketing channels.
--Craft copy for E-mail, Social, Blog, In-Game Messaging, Alexa and SMS for all active Call of Duty titles.
Electronic Arts
Madden '17 — Scriptwriter
January 2016 - May 2016
--Completely overhauled copy for franchise/create-a-player modes including: headlines, storylines, press blurbs, and individualized twitter feeds.
Touch Worldwide
Freelance Copywriter
January 2013 - January 2016
--Led script construction, show flow and social media media plan in coordination with technical and Ubisoft corporate for annual E3 Media Briefing
--Wrote various comedy pieces and copy for use in internal corporate productions for Starbucks and Microsoft
Ubisoft
Scriptwriter
2013 - 2016
--Led crafting of script from concept to text to performance for annual E3 Media Briefing
-Synthesized PR goals of each individual IP with corporate PR directives
-Crafted/implemented social media build-up for Twitter and Instagram
-Increased live audience from 500K to nearly 2 million
EDUCATION
Ithaca College, Ithaca, NY — B.A Speech Communication